for Promomed

Update: 21.01.2024

Last week: 2 week 2024 (06.12.2024 - 12.01.2025)

Last full month: December 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 171 23.8% 13.3% -0.5 14 488 739 26.8% 9.5% -0.4 28.1%
MoM 39 753 -10.9% 13.5% 0.2 76 154 633 -3.6% 9.5% 0.5 -12.4%
YTD 12 965 26.7% 13.5% 2.5 25 917 178 14.4% 9.6% 0.1 3.7%
MAT 424 174 23.7% 12.4% 3.2 842 350 942 26.7% 9.3% 1.5 -8.0%
BRAINMAX
WoW 1 951 45.4% 100.0% 0 7 226 165 55.3% 100.0% 0 45.4%
MoM 10 252 -12.4% 100.0% 0 35 144 895 -9.6% 100.0% 0 -12.4%
YTD 3 293 74.8% 100.0% 0 11 877 874 79.7% 100.0% 0 74.8%
MAT 84 075 76.0% 100.0% 0 291 987 859 76.9% 100.0% 0 76.0%
GOLDLINE PLUS
WoW 15 607 64.9% 45.7% 0 49 977 009 65.5% 37.6% -0.2 64.8%
MoM 59 737 -4.8% 46.6% -0.8 189 099 862 -3.4% 37.9% -0.8 -3.1%
YTD 25 074 -10.4% 45.7% 1.8 80 173 971 -13.9% 37.7% 1 -14.0%
MAT 826 190 -5.1% 45.5% 0.5 2 589 881 759 -4.3% 37.2% -2.5 -6.2%
MIGRENIUM
WoW 6 796 0.2% 0.3% 0 2 368 038 -0.1% 0.4% -0.1 12.5%
MoM 36 820 -10.5% 0.4% -0.1 12 854 774 -8.7% 0.5% -0.1 5.1%
YTD 13 579 -31.5% 0.3% -0.1 4 738 741 -5.7% 0.5% 0 -6.2%
MAT 561 610 -12.0% 0.5% -0.1 181 365 101 46.9% 0.6% 0.2 2.9%
MODELAX-N
WoW 30 758 28.3% 22.6% 2.4 15 870 069 31.0% 15.7% 1.7 14.9%
MoM 116 997 -2.5% 18.7% -1.9 59 395 533 -0.1% 13.0% -0.8 7.3%
YTD 54 728 17.5% 21.5% 3.4 27 983 030 53.8% 14.9% 4.2 -0.8%
MAT 1 471 697 24.3% 21.8% 3.1 669 051 616 71.2% 14.3% 3.9 6.6%
REDUXIN
WoW 10 759 62.6% 31.5% -0.4 57 292 453 64.5% 43.1% -0.5 64.8%
MoM 40 558 -3.1% 31.6% 0 218 912 186 -1.4% 43.9% 0 -3.1%
YTD 17 374 -20.2% 31.7% -2.5 92 110 928 -22.4% 43.3% -3.5 -14.0%
MAT 591 067 -7.2% 32.6% -0.4 3 136 779 593 8.2% 45.0% 2.6 -6.2%
REDUXIN FORTE
WoW 3 230 61.4% 9.5% -0.2 15 260 347 72.7% 11.5% 0.4 64.8%
MoM 12 480 -1.0% 9.7% 0.2 55 829 134 4.2% 11.2% 0.6 -3.1%
YTD 5 231 1.8% 9.5% 1.5 24 094 234 7.8% 11.3% 2.5 -14.0%
MAT 167 451 0.9% 9.2% 0.6 723 455 096 10.2% 10.4% 0.8 -6.2%
SALVISAR
WoW 11 267 2.8% 1.7% -0.4 5 238 882 6.2% 1.5% -0.3 25.4%
MoM 57 672 -11.6% 1.8% -0.2 26 098 698 -10.0% 1.7% -0.1 -3.0%
YTD 22 230 54.2% 1.8% 0.7 10 169 708 108.5% 1.6% 0.8 -9.3%
MAT 579 592 17.5% 1.5% 0.3 246 232 323 51.7% 1.4% 0.3 -4.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 12 965 26.7% 13.5% 2.5 25 917 178 14.4% 9.6% 0.1 3.7%
BRAINMAX 3 293 74.8% 100.0% 0 11 877 874 79.7% 100.0% 0 74.8%
GOLDLINE PLUS 25 074 -10.4% 45.7% 1.8 80 173 971 -13.9% 37.7% 1 -14.0%
MIGRENIUM 13 579 -31.5% 0.3% -0.1 4 738 741 -5.7% 0.5% 0 -6.2%
MODELAX-N 54 728 17.5% 21.5% 3.4 27 983 030 53.8% 14.9% 4.2 -0.8%
REDUXIN CAPS 17 374 -20.2% 31.7% -2.5 92 110 928 -22.4% 43.3% -3.5 -14.0%
REDUXIN FORTE 5 231 1.8% 9.5% 1.5 24 094 234 7.8% 11.3% 2.5 -14.0%
SALVISAR 22 230 54.2% 1.8% 0.7 10 169 708 108.5% 1.6% 0.8 -9.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 424 174 23.7% 12.4% 3.2 842 350 942 26.7% 9.3% 1.5 -8.0%
BRAINMAX 84 075 76.0% 100.0% 0 291 987 859 76.9% 100.0% 0 76.0%
GOLDLINE PLUS 826 190 -5.1% 45.5% 0.5 2 589 881 759 -4.3% 37.2% -2.5 -6.2%
MIGRENIUM 561 610 -12.0% 0.5% -0.1 181 365 101 46.9% 0.6% 0.2 2.9%
MODELAX-N 1 471 697 24.3% 21.8% 3.1 669 051 616 71.2% 14.3% 3.9 6.6%
REDUXIN CAPS 591 067 -7.2% 32.6% -0.4 3 136 779 593 8.2% 45.0% 2.6 -6.2%
REDUXIN FORTE 167 451 0.9% 9.2% 0.6 723 455 096 10.2% 10.4% 0.8 -6.2%
SALVISAR 579 592 17.5% 1.5% 0.3 246 232 323 51.7% 1.4% 0.3 -4.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 171 23.8% 13.3% -0.5 14 488 739 26.8% 9.5% -0.4 28.1%
BRAINMAX 1 951 45.4% 100.0% 0 7 226 165 55.3% 100.0% 0 45.4%
GOLDLINE PLUS 15 607 64.9% 45.7% 0 49 977 009 65.5% 37.6% -0.2 64.8%
MIGRENIUM 6 796 0.2% 0.3% 0 2 368 038 -0.1% 0.4% -0.1 12.5%
MODELAX-N 30 758 28.3% 22.6% 2.4 15 870 069 31.0% 15.7% 1.7 14.9%
REDUXIN CAPS 10 759 62.6% 31.5% -0.4 57 292 453 64.5% 43.1% -0.5 64.8%
REDUXIN FORTE 3 230 61.4% 9.5% -0.2 15 260 347 72.7% 11.5% 0.4 64.8%
SALVISAR 11 267 2.8% 1.7% -0.4 5 238 882 6.2% 1.5% -0.3 25.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 39 753 -10.9% 13.5% 0.2 76 154 633 -3.6% 9.5% 0.5 -12.4%
BRAINMAX 10 252 -12.4% 100.0% 0 35 144 895 -9.6% 100.0% 0 -12.4%
GOLDLINE PLUS 59 737 -4.8% 46.6% -0.8 189 099 862 -3.4% 37.9% -0.8 -3.1%
MIGRENIUM 36 820 -10.5% 0.4% -0.1 12 854 774 -8.7% 0.5% -0.1 5.1%
MODELAX-N 116 997 -2.5% 18.7% -1.9 59 395 533 -0.1% 13.0% -0.8 7.3%
REDUXIN CAPS 40 558 -3.1% 31.6% 0 218 912 186 -1.4% 43.9% 0 -3.1%
REDUXIN FORTE 12 480 -1.0% 9.7% 0.2 55 829 134 4.2% 11.2% 0.6 -3.1%
SALVISAR 57 672 -11.6% 1.8% -0.2 26 098 698 -10.0% 1.7% -0.1 -3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs